Tenuta Valentino is an Italian farm with a story that deserves to be told and an audience worth reaching. When For The Social Sake started collaborating with them, the website existed but was not performing well. The keyword coverage within the site was discontinuous, on-page SEO had not been implemented strategically and the contents were not structured to match the online search methods of the target audience.

For The Social Sake approached the project with a well-defined strategy. An in-depth analysis of the keywords made it possible to identify precisely what potential visitors and customers were looking for and to establish how to position the site to respond effectively to those searches. The contents of all the main pages have been rewritten and reorganized to align them with the research intentions, while remaining faithful to the character and tone of the estate.

On-page SEO has been implemented throughout the site, with the review and optimization of every title, meta title, description and internal link. The content strategy ensured that each page had a clear purpose in the site's overall search architecture, creating a structure designed for positioning and growth.

The result was a website that finally reflects the quality of the estate it represents. Keyword coverage has been significantly expanded across the site and on-page SEO has been perfectly aligned with search intentions on each keyword page. Tenuta Valentino now boasts a solid and consistent online presence, which allows the estate to reach the right audience at the right time.