The Busselton Dental Clinic offers the community of Busselton, in Western Australia, a wide range of dental treatments. Despite being an established study, its online presence did not reflect the quality and variety of the services offered. Patients searching locally couldn't find it, and the website wasn't structured in a way that allowed search engines to read or index it effectively.

For The Social Sake has intervened to remedy this situation. A thorough analysis of the existing site was conducted to identify gaps. It became clear that the content of the pages dedicated to the services was scarce, the keyword targeting was inconsistent, and the site lacked the local SEO signals necessary to compete in regional search results.

A complete review of the contents and SEO followed. The service pages have been rewritten using targeted keywords, a clear structure and language appropriate to the local context. Metadata has been optimized across the board. Local SEO signals have been boosted to ensure that the clinic appeared in search results for patients in and around Busselton. The contents have been reorganized to improve both the user experience and readability by search engines.

Thanks to this work, organic traffic grew by 45% and visibility in search engines increased by 50%. The clinic has started to position itself steadily in local research related to dentistry, reaching the right audience at the right time. The Busselton Dental Clinic now has a website that works as hard as the team that manages it.