Smile Dental Clinic in Kalgoorlie, Western Australia, offers comprehensive dental care to patients throughout the region. When For The Social Sake began working with the clinic, the website had significant untapped potential. Technical issues were limiting its performance, keyword coverage was patchy, and the content on the service pages did not align with patients’ search queries.

A comprehensive website analysis identified the key factors limiting its potential. First, we addressed technical SEO, resolving issues that prevented search engines from properly crawling and indexing the site. Next, an in-depth keyword research allowed us to develop a content strategy focused on the local search queries most relevant to the practice.

Every page dedicated to services has been rewritten with clear, optimized content designed to directly address patients’ needs while meeting all on-page SEO requirements. Local SEO signals have been enhanced in every section. The result is a website that is not only more intuitive for patients but also much more visible to search engines.

During our collaboration, organic traffic grew by 20% and search engine visibility increased by 50%. The improvements made to technical SEO laid the groundwork for amplifying the impact of every change made to content and keywords across the site. Smile Dental Clinic now consistently ranks in search results for the top local dental-related queries in Kalgoorlie, thanks to a website designed to maintain and grow that visibility over time.