Sol.i.pharma is a company specialized in pharmaceutical automation that operates in a highly specialized and competitive sector. When For The Social Sake became part of the project, the challenge was significant. The brand didn't have an established digital presence to speak of. There was no optimized website, no visibility on search engines, nor a presence on social media. Everything had to be built from scratch, and it had to be done right.

For The Social Sake started with the website, developing and launching a fully optimized platform that would clearly communicate Sol.i.Pharma's skills, services and certifications. Every page was created from the start taking into account SEO: the keyword strategy, the on-page optimization and the content structure have helped to create a site ready to position itself from day one.

A complete SEO strategy has been implemented throughout the site, which concerned the search for keywords, metadata, content optimization and the structure of service pages. In parallel with the work on the website, a complete presence was created on social media on Facebook, Instagram and LinkedIn, guaranteeing Sol.i.pharma a professional and consistent brand voice on all major digital channels.

From a total digital absence to a fully optimized website and an active presence on social media, Sol.i.Pharma now has a solid online base designed to grow. Good visibility has been achieved in search engines for key industry terms and the brand is now easily found by the right audience both on search engines and on social media.